You can never have just one lipstick, can you? Lush’s new color cosmetics line, “Emotional Brilliance,” promises to match a color to your emotional mood. The full line of lipsticks, liners, mascaras, powders, skin tints and brighteners will launch on Saturday, July 21 online at www.lushusa.com and at Lush stores, including the Christiana and King of Prussia mall locations.
Working with a strategic behavioral therapist,
the retailer known for its handmade, natural bath products has invented a color wheel game. Spin the wheel and choose the first three colors that strike your fancy. Each product name, such as “Confident,” “Take Control” and “Glamorous,” encourages customers to “truly wear the word,” according to Lush marketers. The order is particularly telling. The first choice symbolizes your strength or weakness, the second represents a subconscious need and the third is your talent that will help you acheive aforementioned need, says a Lush press release.
the retailer known for its handmade, natural bath products has invented a color wheel game. Spin the wheel and choose the first three colors that strike your fancy. Each product name, such as “Confident,” “Take Control” and “Glamorous,” encourages customers to “truly wear the word,” according to Lush marketers. The order is particularly telling. The first choice symbolizes your strength or weakness, the second represents a subconscious need and the third is your talent that will help you acheive aforementioned need, says a Lush press release.
Apply the Confident lip color before an important business meeting and BAM! Sound like too much psychobabble for makeup? Priced between $18.95 and $22.95, the collection uses no preservatives or animal testing and has mostly recyclable packaging.
The “Feeling Younger” highlighter boasts a youthful glow and sexy shimmer. “Charisma” offers a bronzed effect.
0 comments:
Post a Comment